Our story started in 1976. It began with our founder, Anita Roddick, opening a little green shop in Brighton with a belief in something revolutionary: that business could be a force for good. The Body Shop exists to fight for a fairer, more beautiful world. This is our purpose, and it drives everything we do. Our beliefs are everything to us: that business is a force for good, the empowerment of women and girls and the belief that everyone is beautiful.